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The web site states the following, "New York City Best Limousine Service." We noticed that the web page said " Our Limousine drivers are willing to provide the best punctual limousine service in New York and surrounding areas." It also said " Our friendly customer service staff will give full individual attention to all of your transportation needs. JNC Limos is dedicated to provide the best quality service. We have been known for satisfying our customer needs by punctual quality transportation. We are New York City Best Limousine Service." The header had jfk airport Limousine Transportation as the highest ranking optimized keyword. This keyword is followed by new york city car service, jfk car service, and jfk limo which isn't as urgent as jfk airport Limousine Transportation. The other words jnclimo.com uses is jfk airport limo. Limousine service to jfk is included and could not be seen by search engines.